MATERI ADVERTISEMENT TEXT

Materi Bahasa Inggris SMP Kelas 9 Semester Genap

Advertisement (Iklan)

A. Learning Objectives (Tujuan pembelajaran)

By the end of this lesson, students will be able to:

1. Understand the purpose and structure of advertisements.
2. Identify the language features and structure used in advertisements.
3. Create their own simple advertisement using persuasive language.

B. Definition of Advertisement (Pengertian iklan)

An advertisement is a public message designed to promote a product, service, or event. It aims to attract people’s attention and persuade them to take action, such as buying a product or joining an event.

C. Types of Advertisements (Jenis-jenis iklan)

1. Commercial Advertisement – Promotes products or services (e.g., food, electronics, clothes).
2. Public Service Advertisement – Provides important social messages (e.g., anti-smoking, road safety).
3. Event Advertisement – Promotes an upcoming event (e.g., concerts, sales, school events).

D. Language Features of Advertisements (Unsur kebahasaan dari iklan)

• Persuasive Language – Uses words that convince people to take action.
• Emotive Words – Words that trigger emotions (e.g., amazing, fantastic, limited offer).
• Imperative Sentences – Commands or instructions (e.g., "Buy now!", "Don't miss out!").
• Superlatives and Comparatives – To show superiority (e.g., "The best deal!", "Better than ever!").
• Rhetorical Questions – Questions that make people think (e.g., "Looking for the best price?").

E. Language Structure of Advertisements (Struktur kebahasaan dari iklan)

1. Headline – A short, catchy sentence that grabs attention.
2. Image/Illustration – A picture that supports the message.
3. Body Text – Provides details about the product, service, or event.
4. Slogan – A short and memorable phrase.
5. Call to Action – Encourages the audience to do something (e.g., "Order now!", "Visit us today!").
6. Contact Information – A way to reach the advertiser (phone number, website, etc.).

F. Example of an Advertisement (Contoh iklan)

G. Activity: Create Your Own Advertisement

1. Choose a product, service, or event to promote.
2. Create a catchy headline.
3. Add an image (draw or describe it).
4. Write a short body text with key details.
5. Use persuasive language features.
6. Include a slogan, call to action, and contact information.
7. Present your advertisement to the class.

H. Reflection Questions

• What makes an advertisement effective?
• How do advertisements influence people’s choices?

Conclusion Advertisements play a crucial role in marketing and communication. Understanding how they work helps students develop critical thinking and creativity in making persuasive messages.